Thursday, November 29, 2012

Patrick Creyts "A Sit Down Chat About Graphic Design"


Patrick Creyts is a professional graphic designer based out of Denver, Colorado. Whitworth had the privilege of having him come and give a lecture on his career and a little bit about what it takes to be a graphic designer.
Creyts has been working as a creative director for his own company, “Thought Tub,” for the past nine years. Before that, he attended Pennsylvania State University where he entered a very rigorous and competitive graphic design program. He described some of his projects as having to be created within a single hour. Pretty impressive to me.
After university Creyts was hired for a company called Moxie Sozo under the direction of Leif Steiner. While working for himself as Thought Tub, Creyts has provided great work for many clients including Justin’s Peanut Butter, Telluride Bluegrass Festival and others.
The event was held in the Lied Center for Visual Arts on the Whitworth University campus which provided a nice setting for the lecture to be given. The event supported Whitworth's mission by the educational nature of the lecture which included some instruction as well as advice.
The lecture given was very insightful and, as he was a graphic designer, the powerpoint slides were pleasing to the eye. One thing that stood out to me was the idea that you can’t create something that is good if you start off with a bad idea. Out of all the profound things he could’ve shared with the audience I think that was the best because of its simple practicality.
Creyts work is obviously involving graphic design, and he creates a very personal feel with his design. He described the difference between art and design being that art is an expression and design is a problem solving exercise.
A reoccurring theme found throughout his work is a very playful nature accented by vibrant colors. You can see this displayed in the image above of a poster designed for a folk act called "Surprise Me Mr. Davis." This piece conceptually is very successful as it demonstrates the funky nature of the folk act while presenting the typography hierarchically, leading your eye from the top down to the artist names and on to the description.
The form is also excellent as there is an incredible amount of detail in the piece. Creyts is actually very fond of small details and he showed us during the lecture the fine detail, like a small cricket next to the main figure's foot.
The impact that this event left was demonstrated by the amount of excited people who showed up the next day for Creyts' graphic design workshop, which was equally as fun as the event. So the overall impact on the Whitworth community was very positive.
I am aspiring to be a graphic designer, so getting to experience these pieces that Creyts has designed was a complete joy and I really connected with all of them that he showed.
With that bias for graphic design, I am interested if anyone connected with Patrick Creyts work as much as I did, or in a different way. So if you did, please comment why you did or did not.

2 comments:

  1. Patrick Creyts does some very impressive work. I find the work you included to be very creative. The vibrant colors coupled with natural elements that you spoke of are what makes this work different from any other graphic design in my opinion. Art surprises us when it comes from a computer screen, and such is proven here. As Creyts talks about the idea of it being a math problem that is being solved, I wonder what cracks art will slip through next.

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  2. I was so bummed that I had to miss this lecture and workshop! I'm glad you enjoyed though! From his history and accomplishments Creyts seems like a great designer to learn from. I love the movement he created in this particular piece through the compiled layers and varying depths. I also like how he views design as a process of problem solving. Both in its advertising aspirations and artistic nature, the creation of graphic images happens through trial and error; providing several variations for one piece. I guess working in this field of design is sometimes like deconstructing known images and rearranging them into a new puzzle. I think though, that other forms of art are like this as well; possibly hinting that the process of expression incorporates problem solving.

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